Design & Social Media

As the Multimedia Specialist at The Rideshare Company, I manage a wide range of creative tasks, including photography, graphic design, social media management (with a focus on organic content), email marketing, campaign development, and SEO. I’m passionate about optimizing our online presence and creating impactful content that supports our mission and positively impacts people's lives.

During my time with Up With Paper, I developed and executed social media strategies aimed at enhancing the brand’s presence. I created engaging content for various platforms to promote new products and seasonal campaigns, ensuring all content was aligned with the brand’s identity. I also worked closely with the marketing team to stay on top of social media trends, adjusting strategies accordingly. Managing content calendars was also a key responsibility, ensuring that posts were timely and aligned with marketing goals.

At Amber & Lowell, I created and managed social media platforms for the brand, crafting engaging content that resonated with our audience. I designed promotional materials including social media graphics, flyers, and posters to support marketing initiatives. I also directed photoshoots and coordinated events, such as pop-up shops and brand activations, to drive community engagement and build brand awareness.

In 2022, while attending The New School in New York City, I had the opportunity to intern with TheSkinnyPig LLC. During this time, I photographed a diverse range of NYC restaurants, capturing their unique atmospheres and dishes. Additionally, I played a key role in coordinating and crafting engaging social media content to promote these establishments, helping to enhance their online presence.